Marketing Is an Infinite Game. Here's How to Play It.
·6 min read
You can't predict which marketing idea will break through: the payoffs are too asymmetric. So stop optimizing the single perfect attempt and start widening your surface area of luck: capture widely, organize loosely, and apply taste at the moment of use. A look at why the best marketers keep everyt
- marketing
- copywriting
- creativity
- productivity
- content strategy
