EU-Label is a specialized SaaS platform designed to help wine producers comply with EU wine labelling regulations through digital wine labels delivered via QR codes. Built specifically for the needs of small and medium wine producers, EU-Label removes the technical and administrative complexity of regulatory compliance and replaces it with a fast, structured, and scalable solution.
Selling wine in the European Union now requires mandatory digital disclosure of ingredients, allergens, nutritional values, and energy information, while also respecting GDPR and privacy rules. EU-Label centralizes all these requirements into one intuitive platform, allowing producers to create, manage, and update EU-compliant digital wine labels without IT knowledge or external consultants.
With EU-Label, wine producers can generate QR code wine labels that link to a legally compliant digital page for each product. These pages are automatically structured according to EU legislation and can be displayed in multiple languages, making them suitable for both domestic sales and international exports to the EU market. Updates to information can be made instantly, without reprinting physical labels, ensuring long-term regulatory safety and cost efficiency.
The platform is built around a modular data library system. Once product information such as grape varieties, allergens, nutritional values, or producer details is entered, it can be reused across multiple wines. This dramatically reduces manual work and prevents data inconsistencies, especially for wineries managing large portfolios or multiple vintages. Any update made in the library is automatically reflected across all linked digital labels.
EU-Label follows a privacy-first approach. Digital wine labels generated through the platform do not use cookies, do not track personal data, and fully comply with GDPR requirements. At the same time, producers gain access to anonymous analytics, such as the country where a wine was scanned or which product receives the most consumer interest, valuable insights without compromising consumer privacy.
All QR codes generated by EU-Label follow the GS1 Digital Link standard, meaning they can function both as consumer-facing information links and as operational tools within supply chains. This allows producers to future-proof their labels and optionally replace traditional barcodes with a single, compliant QR solution.
EU-Label offers flexible, affordable pricing, adapted to the real needs of wine producers. Businesses only pay for the number of digital labels they actually use, with no hidden costs and no progressive price increases for existing labels. This makes the platform one of the most cost-effective solutions for EU wine labelling compliance, especially compared to manual processes or generic enterprise software.
The platform is continuously updated to reflect changes in EU wine legislation, ensuring that producers remain compliant over time without having to monitor regulatory updates themselves. Compliance expertise is built directly into the system, allowing wineries to focus on production, sales, and brand development instead of administrative risk.
EU-Label is trusted by wine producers who sell within the EU or export to the European market and need a reliable, scalable digital labelling solution. Whether you manage a small winery or a growing international brand, EU-Label provides everything required to meet EU digital labelling obligations quickly, accurately, and securely.
EU-Label transforms EU wine labelling compliance into a simple, digital-first process powered by QR codes, designed for producers, and built for the future of wine.
