I work with TikTok influencers for a marketplace, and I kept running into the same problem — every analytics tool prices creators using average views.
Sounds reasonable, right? Except TikTok doesn't work like that.
One creator I was evaluating had 49 videos at ~30K views and 1 viral hit at 5M. The "average" said 129K. The median? 30K. The brand almost paid 4x more than they should have.
This happens everywhere. I ran the numbers — averages can inflate pricing up to 17x on TikTok because of how the algorithm distributes virality.
So I built FairCreator to fix this:
→ Median-based analytics that show what a creator actually delivers, not their best day
→ Fair Price Calculator so you know what a collab should really cost
→ Simple CRM to manage deals from outreach to payment
→ Chrome Extension to see real stats while browsing TikTok
Right now it's just me, bootstrapped, ~$200/mo budget. MVP is live, working on SEO and getting first paying users.
Would genuinely appreciate feedback from this community — especially if you've worked with influencers or built pricing tools. What am I missing?
Comments (1)
Solo founder here. Built this after seeing how broken influencer pricing is. One stat shift (median vs average) changes everything. Early stage, would love honest feedback from fellow builders here!