Insertr: Physical Marketing Automation

**Insertr - Automated Package Insert Marketing for Shopify Stores** Every package you ship is a marketing opportunity most brands completely ignore. While your competitors burn budget on ads and fight for attention in crowded email inboxes, there's a channel with a 100% open rate sitting right in front of you: the orders you're already fulfilling. Insertr is a Shopify app that automatically adds physical marketing inserts—thank-you cards, product samples, promotional flyers, discount codes, cross-sell catalogs—to orders based on intelligent targeting rules. No manual processes, no spreadsheets, no asking your warehouse to "remember" to add samples for VIP customers. **The Problem with Manual Inserts** Most merchants handle package inserts one of three ways: they add the same insert to every order (wasteful and untargeted), they create complex spreadsheet rules for their 3PL (error-prone and impossible to track), or they simply don't do inserts at all (leaving money on the table). None of these approaches let you do what modern marketing demands: deliver the right message to the right customer at the right time, then measure what actually works. **How Insertr Works** Insertr integrates directly with your Shopify store and listens for new orders. When an order comes in, it evaluates your rules and automatically adds matching insert products as line items—at zero cost to the customer. Your warehouse or 3PL sees these inserts on the standard pick list, just like any other product. They pick it, pack it, ship it. No special instructions, no API integrations, no changes to your fulfillment workflow. **Targeting That Makes Sense** Insertr includes 15+ rule types that let you target inserts precisely: - **Order Value**: Add a premium sample to orders over $100 - **Customer Lifetime Value**: Reward your biggest spenders with VIP thank-you cards - **First-Time Customers**: Welcome new buyers with a discount on their next order - **Product-Based**: Include care instructions when customers buy specific products - **Product Tags**: Add coffee samples to orders containing any product tagged "coffee-lover" - **Shipping Location**: Include French-language inserts for orders shipping to France or Quebec - **Subscription Milestones**: Celebrate 6-month or 12-month subscription anniversaries with surprise gifts - **Customer Tags**: Target Klaviyo segments, loyalty tiers, or any customer tag in Shopify Combine multiple conditions with AND/OR logic for sophisticated targeting. Use "Apply Once" to ensure customers only receive each insert type once, ever. **A/B Testing Built In** Stop guessing which inserts perform best. Insertr's A/B testing lets you create experiments with multiple variants, automatically splitting traffic based on your chosen percentages. Each variant tracks its own conversion metrics. After enough orders, Insertr calculates statistical significance and tells you which insert is actually winning—not just which one looks better in a small sample. **Conversion Tracking and ROI** Unlike physical marketing that's traditionally impossible to measure, Insertr tracks what happens after customers receive inserts: - **Repeat Purchase Rate**: Do insert recipients come back more often? - **Revenue Attribution**: How much revenue did each insert drive? - **Cross-sell/Upsell Tracking**: Are customers buying the products your inserts promote? - **ROAS Calculation**: Compare insert costs against attributed revenue - **Discount Code Tracking**: See redemption rates and catch code sharing (when non-recipients use your codes) Finally, you can prove ROI on your physical marketing spend. **Works With Any Fulfillment Setup** Whether you fulfill in-house, use a 3PL, or dropship, Insertr works without any special integration. Inserts appear as standard line items on orders—if your fulfillment can pick products, it can pick inserts. **Who Uses Insertr** - **DTC Brands**: Increase repeat purchase rates and customer lifetime value - **Subscription Boxes**: Reduce churn with surprise gifts at key milestones - **Food & Beverage**: Cross-sell related products with perfectly targeted samples - **Beauty & Skincare**: Include samples that drive full-size purchases - **Apparel**: Add care cards, loyalty program invites, or seasonal catalogs **Stop Leaving Money in the Box** You're already paying to ship packages. You're already paying for the box, the tape, the labor. The marginal cost of adding a targeted insert is nearly zero—but the upside is measurable repeat revenue. Insertr turns your fulfillment operation into a marketing channel. Install from the Shopify App Store and create your first rule in minutes.