Running an agency means sending a lot of emails—lead generation, client updates, newsletters, promotions, follow-ups—you name it. But if you’ve ever used big-name email platforms, you know the pain: the bigger your contact list, the higher your bill. Even if you send only a few campaigns, you still pay for storing thousands of contacts.
When we started talking to agencies, we heard the same frustration again and again:
“We just want something simple and affordable. Why is that so hard to find?”
That’s when we decided to build Flight—a bulk email tool designed for agencies that want predictable pricing, essential features, and high deliverability. With Flight, you can send up to 50,000 emails a month for just $30/month (annual) or $45/month (monthly)—no matter how many contacts you have.
Here’s the inside story of how we built it.
The Pain We Saw in the Market
Before writing a single line of code, we spent months talking to agency owners. The problems were clear:
The Wrong Pricing Model – Most tools charge per contact stored, not per email sent. Agencies managing multiple clients often pay hundreds of dollars for contacts they’re not even emailing every month.
Feature Overload – Many tools are bloated with automation flows, social posting, CRM add-ons, and integrations agencies don’t need. These extras just make the platform harder to learn and more expensive.
Deliverability Concerns – Even with premium plans, some tools still had issues with spam filters or slow sending speeds.
We knew there had to be a better way—something simpler, cheaper, and more reliable.
The Vision for Flight
When we sat down to plan Flight, we asked ourselves: “If we were running an agency, what would we want?”
The answers became our core principles:
Affordable and predictable pricing – Charge for emails sent, not contacts stored.
Simple to use – No overwhelming dashboards, just what you need to send effective campaigns.
