Frigade

Frigade

AI-powered product adoption that learns your product automat

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Published on May 14, 2026
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About Frigade

Frigade is an AI-powered product adoption platform that takes a fundamentally different approach to user onboarding. Instead of requiring teams to manually build tooltips, product tours, and help articles, Frigade deploys AI agents that learn your product by actually using it. The AI navigates your app, understands workflows, and builds a complete model of how everything works. From there, Frigade generates onboarding flows, answers user questions in-app, and proactively guides users based on what they're trying to accomplish. When your product changes, the guidance updates automatically. Key capabilities include Magic Links (shareable URLs that launch guided walkthroughs), live UI highlighting, proactive suggestions, automatic product change detection, in-app action automation, and handoff to human support for complex queries. Multilingual out of the box, with Slack integration for team feedback on AI responses. Integrates with PostHog, Amplitude, Segment, Intercom, HubSpot, Zendesk, and Salesforce. SOC 2 Type II and GDPR compliant. Trusted by teams at Vercel, Merge, Morning Consult, and Arc. Most teams go live in a day.

Product Insights

Frigade is a subscription-based product adoption platform that utilizes AI agents to automatically map application workflows and generate dynamic user guidance. It maintains SOC 2 Type II compliance and integrates with major data and CRM platforms including Segment, HubSpot, and Salesforce.

  • Automatic product change detection ensures onboarding flows remain updated as the UI evolves.
  • Native integrations with analytics and support tools like PostHog, Amplitude, and Intercom.
  • Multilingual support and Slack integration are included out of the box.
  • Magic Link functionality allows for shareable URLs that launch specific guided walkthroughs.

Ideal for: This platform is suitable for software teams requiring automated, AI-driven user onboarding and in-app guidance that scales with frequent product updates.

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