
Howly
Automations without visibility is guesswork
Details
- Follow on
- Categories
- Automation & WorkflowMarketing
- Target Audience
- MarketersOperations ManagersDigital Marketers
- Pricing
- Paid from $149
- Platforms
- Web
- Featured in
- Best Tools for Operations Managers
About Howly
Howly is a workflow visibility and governance tool for HubSpot. It connects to your portal via read-only OAuth and maps every workflow connection on a single visual canvas. You can see how workflows link through direct enrollments, shared lists, and property triggers, all in one place without clicking into each one manually. Howly also scores your portal health, flags stale and orphaned workflows, detects conflicting automations, and runs AI-powered audits that return prioritized findings in plain language in about 15 seconds. Every report exports as a branded PDF with your logo, colors, and org name. The newest feature is Workflow Planning. You add a planned workflow to your canvas, configure its triggers and actions exactly like you would in HubSpot, and Howly automatically draws every connection it would have once live. You see the downstream impact before anything touches a real contact. Howly is read-only. It connects to your automation metadata and nothing else. No contact records, no email content, no list membership. It cannot write to, edit, or break anything in your portal. Used by RevOps leads, HubSpot agencies, consultants, and admins managing complex portals at scale. Official HubSpot technology partner. 5 stars on the HubSpot Marketplace. Core features: Visual workflow map, workflow health checker, impact analyzer, conflict detection, workflow planning, AI audit, branded PDF reports, portal benchmarks, MCP integration for Claude Desktop, unlimited HubSpot portals. Pricing: Pro at $149/month. Agency at $599/month. Enterprise custom. 7-day free trial, no credit card required.
Product Insights
Howly is a web-based workflow visibility and governance platform starting at $149 per month, designed to help marketing and operations teams map, audit, and document HubSpot automations.
- Read-only OAuth integration processing automation metadata without accessing contact records.
- Workflow Planning feature to simulate downstream impacts on the visual canvas before deployment.
- Branded PDF reporting with automated portal health scoring and AI-powered audit findings.
- Flexible subscription tiers starting at $149/month with a 7-day free trial and unlimited portal support.
Ideal for: Ideal for Marketers, Operations Managers, and Digital Marketers who need to automate, document, and analyze HubSpot workflows across complex portals.
Product Video
Watch a video demo of Howly.





Comments (1)
Excited to finally get Howly listed. Been building this for a year and a half and just went full time this week. Would love feedback from anyone who's managed a messy HubSpot portal.