Needle
Find where your customers talk about your product
Details
- Follow on
- @use_needleLinkedIn
- Target Audience
- Founders & CEOsIndie HackersStartups
- Pricing
- Paid from $15
- Platforms
- Web
- Featured in
- Best Reddit Marketing Tools
About Needle
Needle is a customer discovery product for founders and teams. You run Manual search when you want an immediate pass across the communities your plan includes, see sentiment and buying intent on results, and use Auto Search for your brand so the same kind of discovery runs again on its own on your schedule and chosen sites - with the latest posts in the Auto tab, optional digests, and competitor names called out in posts when you save competitors in Settings. Every paid plan includes one brand profile per account. Trending Problems and Analytics round out the dashboard. Needle Directory is the public catalog for listing your product - separate from Search.
Product Insights
Needle is a web-based marketing tool that enables founders to conduct manual and scheduled searches across social communities to identify customer sentiment and buying intent. It integrates AI-powered reply drafting and competitor tracking to streamline lead generation and community engagement.
- Flexible search options including immediate manual passes and automated scheduled discovery.
- AI-powered anti-ban reply engine providing on-brand, human-in-the-loop response suggestions.
- Integrated competitor analysis that highlights rival brand mentions within community posts.
- Comprehensive dashboard featuring trending problem identification and search analytics.
Ideal for: Needle is ideal for Founders, Indie Hackers, and Startups looking to automate lead generation and community monitoring on platforms like Reddit.
Screenshots
Product Updates (1)
Social media search: AI reply drafts + anti-ban reply engine
From any result card, open Draft reply to get two on-brand suggestions you can copy and paste yourself—we never post for you. Pick tone and how boldly to mention your product (including a pure-help mode). We call the approach behind those drafts the anti-ban reply engine: human-in-the-loop only, natural language, and built for participating like a real community member—not blasting threads. Daily and monthly draft limits follow your plan; your last draft per post loads when you reopen the sheet.
Comments (1)
Reviews (1)
Average 5.0 out of 5
Based on 1 review
Really good idea. Could be part of my toolkit in the future!
Comments (1)
Really good idea and I'll use it when I have a bit more money to spend on marketing, etc. One thing is I think you can improve your hero area on the homepage as I don't think it's selling your product as good as it can. It's quite plain.
@lyrictime Thank you for the feedback. We are working on trying out best possible wording for the product. Happy to help you get on-boarded!
@workiamvs2002 The "How it works" network visual further down the page is stunning, something like that between the headline and CTA would be 🔥. Worth an A/B test!