Helium

Helium is an AI workforce for ecommerce brands that helps teams improve merchandising, discovery, CRO, catalog performance, and paid growth across the storefront and growth stack. Instead of leaving growth work split across dashboards, tools, agencies, and manual workflows, Helium helps brands detect issues faster, guide better buying experiences, and drive stronger conversion and basket outcomes across the site. Trusted by over 50 leading DTC brands and featured in major publications like Forbes and TechCrunch, this solution helps you create unique shopping journeys that resonate with your customers. Key features -> Personalised Merchandising — changes product ranking, grouping, recommendations, and collections based on shopper context. -> Impulse Chatbot — triggers real-time chat actions from live behavior signals to guide, convert, or recover high-intent sessions. -> Helium Search — uses query intent, user context, and catalog intelligence to rank better-fit results, not just keyword matches. -> Dynamic Bundling / BYOB — helps shoppers build higher-value product sets with guided selection, live pricing, and stronger combinations. -> Experimentation — tests different store and personalisation experiences to improve conversion. -> Ad Stack — builds better audiences, improves catalog feed quality, and helps Meta and Google work with stronger signals. -> Creative Studio — creates and manages ad and website creatives with AI.