Shugert

Shugert is a Shopify Select Partner agency founded in 2015, specializing in design, development, and growth for direct-to-consumer brands. With offices in Barcelona, Hermosillo, and New York, the team has executed 30+ full Shopify migrations and shipped hundreds of store projects for DTC brands generating $500K or more in annual revenue. What makes Shugert different is its analytical foundation. The agency combines Shopify expertise with data science and MBA-level strategy, meaning clients get not just development execution but revenue-focused decisions baked into every build. Core services include custom Shopify and Shopify Plus development, theme migrations, conversion rate optimization (CRO), SEO, metafield architecture, app integrations, and ongoing retainers. Shugert also offers GEO (Generative Engine Optimization) -- structured content and schema strategies that help brands appear in AI-generated search results from ChatGPT, Perplexity, and Google AI Overviews. Recent client work includes full theme migrations for established US and UK brands, CRO retainers, Google Ads conversion tracking audits, and 8,000+ SKU catalog migrations completed in under 8 weeks with 90%+ organic traffic from week one. Shugert is the right fit for DTC founders and e-commerce directors who want a senior-level Shopify partner, not a generalist agency -- one that works in flat-fee engagements with full scope transparency and no hourly billing surprises.